La Liga News, Transfers, Match Reports & Updates – Football Espana
Barcelona announced on Friday a new sponsorship agreement with blockchain company ZKP, or Zero Knowledge Proof. The deal has raised eyebrows, not least because of whom the company chooses to be associated with.
The sponsorship deal entails ZKP becoming Barcelona’s global blockchain partner until 2028 for the nxt two years. The company is based on ‘decentralised AI’ according to the club statement, and they will make use of their digital advertising assets across the club’s communication channels.
Suprise over new company
Most of Barcelona’s sponsors are global brands with significant history and a track record of putting up big numbers. However ZKP was…
