Real Madrid and Adidas Extend Historic Partnership Until 2034
Real Madrid and Adidas have officially extended their historic partnership for an additional eight years, locking in their collaboration until 2034.
First established in 1980, this alliance has spanned over 35 years, anchoring Real Madrid’s status at the pinnacle of European football. According to an official club statement, the enduring agreement has consistently delivered iconic kits that celebrate the club’s rich history, culture, and global fanbase. The partnership has outfitted legendary figures across generations—from Zinedine Zidane and David Beckham to Toni Kroos and Jude Bellingham—producing both high-performance match gear and everyday fan apparel. Among the most celebrated designs are the gold-accented 2011/2012 kit from a historic La Liga campaign, and the pristine, sponsor-less 2001/2002 centenary shirt, immortalized by Zidane’s legendary Champions League-winning volley.
Reflecting on the renewal, Real Madrid President Florentino Pérez hailed the extension as the most significant sponsorship deal in football history, noting that the strategic alliance has not only driven three decades of unprecedented success but has also been vital in preserving the global spirit of Madridism.
